Meet our
Team
It feels good to do what we love (with great people)
We take pride in our people and believe that each has unique skill sets and strengths. When we work as a team, we each cover our territory the best.
David Valk
President
Before establishing Valk Sales in 1981, David did sales work for a large health food distributor, worked as a master broker for an importer, and owned a health food store & restaurant. While managing the day-to-day needs of the brokerage, David also covers key distributors in region and select retailers. David enjoys traveling, cooking and spending time with his family.
Joe Pruitt
Southeast Regional Sales & Brand Manager - Denver, NC
Joe has 35+ years experience as a southeast sales & marketing regional manager for Dow, Del Monte, and Amy's Kitchen. For Valk Sales, Joe covers the NC, SC & TN territory in the natural, specialty & mass market channels, as well as key accounts such as: Food Lion, Harris-Teeter, Ingles, The Fresh Market, Earth Fare, Food City, MDI Distributors and independents. Joe also serves as a dedicated brand manager for select Valk Vendors. He believes in fact-based selling approach and is results oriented. Joe's hobbies include golf, close-up magic (member of S.A.M. Society of America Magicians) and other private associations. He also enjoys time with his two adult sons, and you will find him on the lake during weekends with friends during the spring and summer months.
Kimberly von der Lieth
Northeast Regional Sales & Brand Manager - Weehawken, NJ
Kimberly has 15+ years experience selling into multiple retail channels and classes of trade. Starting her sales career in book publishing with HarperCollins and Zagat, she transitioned to the natural & specialty foods channel as a broker. For Valk, Kimberly covers key mass market, natural and specialty chain accounts in the Northeast Region for our brands, including Whole Foods Market, Ahold and Wakefern. In addition to sales, Kimberly is a dedicated brand manager and sales consultant for select brands. Finally, she supports the entire sales team as our resident data hound. She uses data to identify and manage critical missions, sales activity and reporting. She spends her free time with her husband, child, two dogs and a random wild cat or two.
Darice Cole
Northeast Regional Account Executive - North Wales, PA
Darice has over 25 years experience in natural channel food sales, originally starting out in the Florida market and then in the MidAtlantic and Northeast regions. Darice has been with Valk Sales for over 12 years and covers independents and small chains in NJ, PA, MD, DE, DC & Northern VA. Not only does she sell natural foods, but she lives the lifestyle. Darice is passionate about healthy, organic and sustainable foods for overall health and a clean planet. You may catch Darice in a commercial or two in the Philadelphia market, as she is a professional actress and model in her free time. Darice lives with her two children and their bunny, Yo-Yo.
Hariclia Makoulis
Northeast Regional Account Executive - Brooklyn, NY
Hariclia is a former food entrepreneur with 15+ years experience in the Natural Foods channel, managing sales, marketing, merchandising and working closely with large distributors such as UNFI. She uses her retail sales experience covering the independent natural foods retailers of NY Metro and beyond. If not selling, she loves to play and go places with her 4-year old grandson.
Keith Fahey
Northeast Regional Account Executive - Middleboro, MA
Keith covers New England independents and regional chains. He has over 25 years of experience selling in the market with previous positions with Hain Celestial and another regional broker. I relish the challenge of pioneering brands and rely on my relationships of 20+ years to grow sales in New England. On weekends, Keith enjoys golfing with friends and walks with his dog.
Matthew Koch
Northeast Regional Account Executive - Stowe, VT
Matt is the Founder of Road's End Organics and Turntree Solutions, and is our IT GURU. With a vast knowledge of the Natural Foods industry from all angles, Matthew brings a lot of talent to the table, and calls on key retailers in N VT & upstate NY. Matt lives the true natural foods lifestyle, and is a fabulous resource to have on our team.
Brenda Fisher
Southeast Regional Account Executive - Largo, FL
With 22 years experience years in natural & supermarket CPG sales, Brenda is our SE Regional Manager. She covers the entire state of Florida for independents, specialty and grocery chains, including Publix. Brenda is a dedicated yoga and meditation practitioner. She loves to swim, hike, bike and kayak.
Annette Kramer
Southeast Regional Account Executive - Atlanta, GA
Annette brings a broad range of experience to the table from special education teacher to medical office manager to Natural Food Broker. She loves to educate and bring brand awareness of healthy products to consumers to better their lives. For the past seventeen years, Annette has been representing Valk Enterprises in the Southeast. From working with WFM corporate to independents, she can promote and sell! Annette loves to garden, cook and especially bake; she has even dabbled in catering and event planning. She has traveled the world extensively as she realizes the world is really very small as we all have so much in common... just in different ways and customs. Annette has been married to the love of her life for 55 years, has 2 grown children, 5 grandchildren plus a great grandson! She is very energetic and looks forward to new outstanding healthy products to promote.
